Greenscape
Despite numerous save the environment campaigns, Most people dump their e-waste just like their regular waste. This results in e-waste ending in dump yards and landfills. To discourage people from doing this, Greenscape launched an innovative campaign on Twitter called Tiny Bugs tweet.
#TinyBugsTweet
The campaign revolves around quirky tweets by insects found in dump yards across India. Whenever an insect comes in the proximity of the device, it fires a tweet from its pool of tweets on tiny bug tweet’s twitter handle (@tinybugstweet).
Delivering the message in a fun and new way, tiny insects became big ambassadors of right e-waste disposing practices.
The tweet informs and educates people about adverse effects of improper e-waste disposal in a satirical/humorous way and urges them to call Greenscape for proper disposal of the same.