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Under Armour
India
A brand that stands purely for its philosophy of will wanted to establish itself in India and promote the "Will-o-sophy".
Story of Will
#IndiaWill
The brand celebrated story of will of the Indian Women Ice Hockey team, who, despite all odds, conquered every battle with their will.
Store Launch
UnderArmour India was planning its first-ever store launch in the capital. We created various In-mall brandings, OOH Ads and Social Media posts to capture our target group's attention while creating brand awareness and recall.
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